Branding Like a Boss

Yeah, yeah, yeah I get it. Everyone hears the term brand management and their eyes start to glaze over. Well you might want to stay awake for this lesson kids because it's important to your company's basic survival.

I don't know about your boss, but mine bases success on whether or not we're increasing sales. If you're not increasing sales, you're a redundancy. So what are sales based on? um...customers, hello. The fact of the matter is, customers are emotional creatures. Yes, a large portion of the buying decision is based on price point. However, I would venture to say that the majority of the rest of that decision is based on how they feel about you're brand. Now I'm not going to get all touchy feely and get into the psychology behind consumer buying behavior. But my point is that if you want to maintain or increase sales--you need to pay attention to the image you're conveying to your customers. When you're designing and creating your marketing materials, especially online, you must create a consistent brand image. Be consistent in everything from the colors your using to the style of the content you're writing. Customers should not go to a website and have to question what they're seeing. They should know within the first 5 seconds because by that point in time, they've long decided whether you're company is worth anything to them. Scary to think that you're brand equity is measured in milliseconds. 

The other day I found this info-graphic (my favorite thing right now) and I think it's a great visual representation of the do's and don'ts of online branding. It's simple but it gets the point across and it goes further in depth about a few points that I touched on in my last blog. Enjoy!